![]() ![]() “To ensure product innovations continue to surprise and delight shoppers at retail, at Mars Wrigley, we consistently keep a pulse on what motivates consumers and are working to deliver on shoppers’ evolving requests for a wider variety of offerings,” Hollyn-Taub said. Featuring Strawberry, Lemon and Orange flavors, the product received the 2022 Most Innovative New Product award for the Gum & Mints category at this year’s Sweets & Snacks Expo. “Knowing that consumers typically look for gum when they need freshening up for social occasions, Extra Gum launched a new campaign, titled ‘Chew It Before You Do It,’ spotlighting how taking a moment to chew a piece of gum before doing, saying or acting can be the difference between a lasting fond memory and a social blunder.”Įarlier this year, Mars Wrigley expanded its Extra Refreshers line with Fruit Mix. “After a hiatus due to COVID, this past holiday season was unique for many as families and friends gathered – with their rusty social skills and all,” he said. Hollyn-Taub noted Mars Wrigley initiated marketing efforts designed to highlight gum’s benefits beyond freshening breath and connect with consumers, especially during an unprecedented period that all but ceased social interaction. “The category is resilient, and gum and mints continue to be an important product offering that is rebounding as restrictions lift across the U.S.,” said Justin Hollyn-Taub, senior marketing director, U.S. Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course. Ford Gum and The Topps Company round out the Top 5 with a combined market share of just under 6 percent. The Hershey Company follows with $28.5 million in gum sales, representing 7.5 percent of the market. The Dubble Bubble maker earned $48.8 million in the year ending May 15. 2 spot in the regular gum category, with nearly 13 percent of the market share. round out the Top 5, with a combined market share of almost 27 percent.Ĭoncord Confections takes the No. The Hershey Co., Perfetti Van Melle and The Pur Co. In the sugar-free market, Mondelēz International takes the second spot, with 18 percent of the market share, representing $418.16 million in sales. That represents $1.27 billion and $247 million, respectively. Mars Wrigley leads the gum segment, with nearly 55 percent of total sugar-free gum sales and nearly 65 percent of regular gum sales. $2.31 billion in the year ending May 15, 2022 $2.02 billion in the year ending June 13, 2021 $2.45 billion in the year ending June 14, 2020 $381.20 million in the year ending May 15, 2022 $359.33 million in the year ending June 13, 2021 $421.69 million in the year ending June 14, 2020 ![]()
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